How an interview in The Tech helped a startup strengthen its PR and establish international contacts. The KinesteX case

What we did:
— conducted an interview with the founder and CEO of KinesteX AI startup, Nikita Starov, and prepared materials for The Tech: a news article on the website and in social media about the round, as well as a large interview-story.

Result:
— 114,000+ views of the post on Instagram
— reprints in several Turkmen media outlets
— new international contacts: the founder of Silkroad Innovation Hub saw the publication and invited Nikita to an event in the US
— accelerated logistics: assistance with a US visa and participation in the C5+1 Tenth Anniversary Reception & Innovation Event.

Impact: one interview, amplified by The Tech's distribution, transformed into international business opportunities for the founder.

What the startup gained:
— reputational upgrade and additional media mentions
— invitation to an international event
— strengthened status in the region as a health/fitness technology with scale.