How GEOMOTIVE simplifies launching outdoor advertising on international markets

GEOMOTIVE is a digital out-of-home (DOOH) advertising marketplace that provides brands and agencies with transparent tools for planning, launching, and analyzing advertising campaigns.

The platform consolidates LED screens into a single interface, helping manage placements as systematically as in digital channels. GEOMOTIVE offers tools for precise targeting, automated buying, and analytics, enabling the measurement of results and the improvement of campaign effectiveness.

Today, GEOMOTIVE operates in more than 70 countries. Its coverage includes Central Asia, the Middle East and GCC, Europe, North and Latin America, Africa, Asia, and Oceania. Advertisers can launch campaigns in a single city or simultaneously across multiple countries, consolidating addressable programs and managing placements within a single account.

GEOMOTIVE DSP — a self-service account for launching and managing DOOH campaigns

The company's key product is the GEOMOTIVE DSP self-service platform. Within the personal account, marketers and agencies can:

— select countries, cities, and specific screens on a map
— set campaign duration, budget, and frequency
— build campaigns across multiple markets simultaneously
— receive reach and impression forecasts before launch
— view post-campaign analytics based on actual impressions and key metrics.

What this means for brands and agencies

— a single entry point to international DOOH: access to more than 70 countries and thousands of digital screens through one platform, without separate agreements with each local operator

— comparable reporting: unified measurement standards, detailed breakdowns by screen and format, and convenient report exports similar to digital advertising

— rapid entry into new markets: campaign launches take days and hours, not weeks — all setup and inventory management are handled online

— buying and management in one tool: planning, booking, and optimization of placements are consolidated in a single account, reducing operational costs and the risk of errors

— flexibility and scalability: advertisers can test different city and format combinations, quickly reallocate budgets, and transfer successful strategies across markets

— team expertise: in addition to the self-service interface, consultative support is available for strategy, formats, and campaign optimization.

Valentin Eltsov, Product Owner at GEOMOTIVE

In international DOOH campaigns, the most common problem is fragmented inventory and incomparable reporting across markets. We are building a product that streamlines this into one clear process: selecting screens on a map, building campaigns across multiple countries, forecasting before launch, and providing transparent post-campaign analytics based on actual performance. Our goal is to make DOOH as manageable and measurable as digital.

Detailed information about coverage, inventory formats, and GEOMOTIVE DSP capabilities can be found on the website geomotive.io.