IT families: Ruslan Fardiev and Natalia Polyakova

Ruslan Fardeev, city — Almaty, Manager for Development and Sales of IT Products at QazCode — an IT company of Beeline Kazakhstan, Instagram

Natalya Polyakova, Key Account Manager in the IT sector, telecom, auto, Instagram   

About Us

Ruslan. Our story of meeting is typical for modern times, when work takes up a large part of time and gradually overlaps with personal life. We worked in different departments of the same large company and did not interact directly. But once I had a question about marketing, and I turned for consultation and experience exchange to the relevant department, where Natasha worked. Fortunately, in a company like Beeline Kazakhstan, there is an opportunity to turn to any specialist who is striving for development and ready to share knowledge. That’s how I met my future wife.

How we came to the IT sector

Ruslan. I came to the IT sector consciously, although not immediately. I tried different directions, from architecture to finance. Even in school, I thought about a career in IT, but then I abandoned this idea because half of my classmates also aspired to this field. In the end, I chose to study architecture, as I saw the attractiveness of this direction and its lower competitiveness. But as is often the case, expectations did not match reality. Having tried myself in different areas, I did not find satisfaction in my work, did not feel that I was bringing benefit to society, and the quality of life did not bring inner satisfaction. After long searches, I returned to my original plans and tried myself in IT. And it turned out that IT is not just a separate sphere, but part of all areas of human activity. This is what unites and is applicable everywhere, you just need to look at life from different angles and see it wider.

Natalya. By education, I am a marketer, and I started my career in this field. However, as you know, marketing is a vast area with many directions. At the start, I worked in sales in an e-commerce project, then I was an email marketer, then a digital marketer and CVM manager. Now I help clients from the IT, telecom, and automotive industries develop business and sales in Yandex through advertising. Going through different stages in marketing, I realize that to some extent everything is related to IT. Either you are immersed in it yourself, or you interact with people working in this field.

Distribution of responsibilities

Ruslan and Natalya. We are always developing, body and soul. We look for new information, explore, travel, and always try to get the most out of life. All household matters are built on these principles.

Family traditions

Ruslan and Natalya. Family values for us are freedom and care. We love spending time in nature or traveling, sharing insights and discussing them. It is important for us to help and support each other, constantly striving to improve the quality of life. We try, despite new challenges, to be better today than yesterday. Difficulties do not scare us. We see them as challenges that can be overcome and move forward with new strength and knowledge. We transferred these principles from team work, where every moment is significant. Yes, work is an important part of life, and it has become life itself.

Recommendations for a happy family life

Ruslan. Every family is unique, and there are no universal tips that would suit everyone. The main thing is honesty and openness, as well as the ability to look at situations from different points of view. As an additional plus, a hybrid flexible work regime allows you to change the environment and recharge, which sometimes turns out to be useful.

Natalya. It is important to listen and understand each other, to support. You need to fill life with jokes, romance, and common interests. To be best friends and open with each other. Another important point is the ability to enjoy time together, even in complete silence, without unnecessary thoughts.