Brand Analytics Study: Where is the Russian-speaking audience migrating to in social networks

The Brand Analytics agency analyzed the dynamics of public Russian-language content across various platforms and the dynamics of the number of active Russian-language authors for February-March 2022.

VKontakte emerged as the leader in the number of authors, with a significant margin and an upward trend. Instagram came in second, but with a negative trend. Telegram took third place.

VKontakte also led in the volume of published content, showing a positive trend not only in the number of authors but also in the number of posts. Telegram came in second, demonstrating a positive trend in both the number of authors and the volume of content. Instagram ranked third in terms of the number of messages, and, similar to the trend in the number of authors, a negative trend is observed here as well.

It can be seen that the audience has shifted from the long-loved Instagram to the long-forgotten VKontakte. As they say, all that is new is well-forgotten old. Interestingly, will the ability to draw graffiti in VK be restored?