AI as a Personal Assistant: Experiences from Leaders at Microsoft, OpenAI, Nvidia, Apple, and Coinbase

Artificial intelligence has firmly entered everyday life — and many leaders of the world’s largest companies actively use it for both business and personal purposes. By 2030, AI’s contribution to the global economy could reach $15.7 trillion.

Microsoft and Satya Nadella

Microsoft has become one of the largest investors in AI development: in 2023, the company launched Copilot, in 2024 it entered into a $13 billion partnership with OpenAI, and formed teams dedicated to developing this technology.

CEO Satya Nadella actively uses AI in his daily work. He employs Copilot for analyzing texts, managing correspondence in Outlook and Teams, and preparing for meetings using customizable agents from Copilot Studio. Nadella has even replaced his usual habit of listening to podcasts with transcripts processed in the Copilot app, discussing their content with the digital assistant.

OpenAI and Sam Altman

OpenAI CEO Sam Altman actively integrates AI into his personal life. Under his leadership, the company introduced ChatGPT in 2022, and within a few years released more advanced versions of the model and began expanding its international presence.

Altman uses AI to handle routine tasks, from managing email to creating concise document summaries. The technology also assists him in fatherhood: after the birth of his first child, he started regularly turning to ChatGPT to learn about child development stages.

Nvidia and Jensen Huang

Nvidia CEO Jensen Huang uses AI as a “tutor.” Artificial intelligence helps him master new areas of knowledge: first in simplified form, and then at a level of scientific depth. AI can bridge the technological gap, making complex knowledge accessible to a broad audience. In 2024, he mentioned that he uses Perplexity and ChatGPT almost daily for research purposes, including topics in computer-assisted drug discovery.

Apple and Tim Cook

Apple is actively developing its artificial intelligence initiatives. At WWDC 2024, Tim Cook introduced Apple Intelligence and new AI features, including Image Playground and photo editing tools. The company’s leader personally uses Apple Intelligence to analyze emails and save time. He noted that AI has significantly simplified his work processes and increased efficiency.

Zillow and Jeremy Waxman

Zillow CEO Jeremy Waxman has also integrated AI into his work. Artificial intelligence helps him process large volumes of documentation and prepare personalized summaries, saving time. The company holds “AI Days” so employees can experiment with new tools and showcase projects. When working on products, Zillow specialists actively use Replit, creating prototypes within tight deadlines.

Coinbase and Brian Armstrong

Coinbase CEO Brian Armstrong demonstrates a particular interest in AI integration. The exchange acquired the Agara platform in 2021 to support customers, and in 2025 entered into a partnership with Perplexity AI to provide traders with up-to-date market data.

Within the company, the RAPIDS process is already being tested, under which AI participates in decision-making alongside humans. Moreover, the leader requires employees to integrate AI into their workflows: those who failed to do so by the deadline lost their jobs.

The article was translated from the website.