Expert on modern AI solutions for business and manufacturing

Yuri Kulikov, Director of Business Development at SATEL for the Middle East and Central Asia, explained how the implementation of artificial intelligence algorithms helps optimize company operations across various manufacturing sectors.

Artificial intelligence as a technology has long been actively adopted by entrepreneurs seeking to secure their workflows or improve operational efficiency. Its application spans both industry and the service sector.

For example, in tourism, artificial intelligence can personalize recommendations for destinations and routes based on customer preferences, forecast demand for tourism services to optimize offerings, automate booking systems, and use chatbots for customer interaction.

In retail, it can be used to enhance the analysis of customer experience, analyze consumer behavior data to predict trends, and optimize inventory. In banking, neural networks can independently analyze loan applications using machine learning algorithms, detect fraud, and monitor customer behavior and transactions. Even in education, there are numerous applications for this technology: adaptive educational platforms providing personalized materials and assignments, evaluation and feedback based on the analysis of student work, and systems for managing educational materials and schedules.

According to him, in heavy industry, AI is most often used for robot control, assembly, and material processing. It can detect defects on the production line, predict potential equipment failures by monitoring their condition, thereby preventing potential accidents and reducing risks to workers.

Kulikov himself noted that he is involved in implementing AI-based video analytics systems. The effectiveness of such technologies is evidenced by an average reduction in accidents by 75%. This contributes to reducing lost profits due to equipment breakdowns and potential reputational damage.

By minimizing human error, we detect and notify responsible enterprise employees of violations related to occupational health and industrial safety regulations. This significantly reduces the number of workplace accidents. Additionally, our systems allow for the analysis of equipment condition, the correctness of technological processes, and much more, — he explained.

The expert is confident that artificial intelligence systems will cover all available industries and spheres of human life within the next five years. Their use will even raise questions of morality and ethics in society.

Artificial intelligence is merely a tool. Yes, it can help in many areas of life, but its use must be under the control of professionals and aimed at ensuring both information and physical security for all humanity. In irresponsible hands, AI can become a weapon, — the expert emphasized.

Implementing new technology requires appropriate staff preparation. They must be trained in the correct use of AI systems. However, actual results may not meet investors' expectations, especially when implemented by less qualified specialists.

We often see clients "traumatized" by unprofessional implementations. They become disillusioned with the technology as a whole. Significant efforts are required to bring them back to the path of enterprise modernization and digitalization. These cases can be compared to unqualified doctors prescribing inappropriate medications, thereby undermining trust in medicine, — the expert admitted.

Kulikov advises carefully selecting companies for AI implementation. Special attention should be paid to their experience and positive feedback from other clients.

Article author: Elizaveta Trudova.