dede.kz is a startup that automates the delivery of goods from Europe at discounted prices

Alex Kim, city — Astana, expert in software development, product management, co-founder and CPO of startups Plix.kz and Dede.kz, owner of Soltreex.com and expert in product management and launching IT businesses, Instagram

Rustem Itemirov, city — Astana, construction, IT, e-commerce, Instagram   

Asset Beisenov, city — Frankfurt am Main, founder, Director of Development at Samga Worldwide GmbH, Samga Trade GmbH, Instagram 

Mark Vanin, city — Almaty, CMO at dede.kz, Instagram   

How it all started

In early 2023, in Germany, at the intersection of ideas and opportunities, a startup was born that is now rapidly gaining momentum. Our partner, who had long been engaged in supplying B2B goods for large factories and manufacturing plants, faced a new challenge — to meet the growing demand for European goods from individuals. It was then that the idea arose to create a product that would radically simplify and automate the process of purchasing, storing, and delivering goods from Europe.

The startup launch began in the summer of 2023. We conducted a series of interviews with potential customers to better understand their needs and expectations. The results confirmed what we had already suspected: the current methods of purchasing goods through intermediaries were complex and required a lot of manual labor. We realized that it was time to offer the market a more convenient and automated solution.

In early 2024, we registered the LLP Dede Shop in Astana and began developing software for our business model. Only in July 2024 did our team finally take shape, and from that moment on, we officially began working on the dede.kz project, which is already winning the trust and attention of customers.

Target Audience

Our target audience consists of people who value high-quality European goods and are willing to pay for them. The main part of our customers are women and young people aged 20 to 45, but among our customers there are also men and older people who buy goods for home, office, or hobbies.

We did not need to participate in various support programs, as we have a deep understanding of processes and sufficient resources to implement our ideas. We finance the startup exclusively with our own funds, but in the future, with scaling and company growth, we plan to attract investors.

Challenges and Achievements

In the first stage, the most difficult thing was to win the trust of customers. We faced a problem when people had more questions than orders. Overcoming this barrier required significant efforts from us — we actively worked to inform customers about the service, product, and the advantages of working with us.

Technical difficulties also became part of our journey: many solutions had to be developed from scratch and then tested in real conditions. However, despite the difficulties, our team remained cohesive and motivated, which allowed us to overcome all obstacles on the path to success.

Plans

Although our dede.kz project has only just begun its development, we are confident in its bright future. In the coming months, we plan active expansion into new markets. Currently, we are fully operating in Kazakhstan, have established a joint venture in Uzbekistan, and are preparing to open companies in Kyrgyzstan and Turkmenistan. Our main goal is to enter the large Russian market, where we see huge opportunities for growth and development.

Dede Shop is not just a startup; it is a new era of shopping from Europe. We believe that our project will change the usual approach to purchasing goods, making it simpler, faster, and more accessible for everyone.