Aitu and "Xcell" are joining forces to develop digital services in Kazakhstan

SuperApp Aitu and JSC "Kcell" have announced a strategic partnership. The companies intend to jointly develop digital products that meet the growing demand of Kazakhstani citizens for convenient and integrated services.

Today, telecom operators are no longer just communication providers, and digital platforms are expanding the boundaries of familiar services. Around the world, it is the combination of these areas that sets new standards: SuperApps gain access to communication infrastructure, while telecom operators gain access to digital consumption ecosystems. In Kazakhstan, the partnership between "Kcell" and Aitu is one of the first steps in this direction.

Aitu is a domestic product that has already become a notable achievement of the Kazakhstani IT market and an example of how national technologies can successfully compete and set trends in the digital environment. The main difference between Aitu and familiar messengers is that it is not just an application for communication, but a full-fledged national SuperApp created in Kazakhstan for Kazakhstani citizens.

In one place, important everyday functions are gathered: you can write to friends, call family, transfer money, buy a movie ticket, listen to music, read fresh news, subscribe to interesting channels, or contact a smart AI assistant that will help find the necessary information, translate a message, or create a to-do list — and all this right within the application. Aitu combines the functions of a messenger, media platform, financial services, and mini-applications, making it a convenient tool for communication, work, study, and leisure.

The partnership between the companies will be an important step in the development of Kazakhstan's digital economy, where modern services will be not only technological but also maximally adapted to people's needs.

Source: btsdigital.kz