Visa has appointed a new regional manager for Central Asia

Visa has announced the appointment of Salima Gutieva as Vice President and Regional Manager for Central Asia. Salima will officially assume her role on December 1, 2026.

In her new position, she will drive digital payments in the region, promote new technological solutions, deepen collaboration with banks and merchants, and create more opportunities for cardholders. She will succeed Sanjar Suleymanov in this role.

Salima Gutieva has been with Visa for over 20 years, holding leadership positions in business development and sales across Central and Eastern Europe, the Middle East, and Africa. Since 2022, she has led Visa’s business in the United Arab Emirates as Vice President and Regional Manager, responsible for market development and supporting clients and government partners in meeting the growing demand for convenient and secure digital payments.

Salima Gutieva, Vice President and Regional Manager, Visa Central Asia
It is a great honor for me to lead the Visa team in Central Asia, a region that is impressive in its momentum and pace of development in digital payments and the financial sector. Central Asia is already one of the most interesting markets for payment technology development. Together with the team and partners, we will continue to drive innovation, enhance payment infrastructure, and create solutions that make payments faster, more convenient, and more secure.