An Azerbaijani startup has signed a contract with ByteDance

The Azerbaijani AI startup InnMedia has signed a contract with the Chinese company ByteDance to use the Seedance video generation technology.

The contract allows the company to integrate modern video generation models into its own production processes and make video an integral part of InnMedia's unified content creation pipeline.

Seedance is ByteDance's development in the field of generative video. The technology supports controlled production of video materials using images, videos, and audio as references, as well as control over camera movement, visual style, characters, and scene sequences. It was the combination of image quality, realistic motion, and the level of control that became the main reason for choosing Seedance.

InnMedia is a platform that automates the entire content production cycle: from research and material preparation to the creation of images, audio, and video. The integration of Seedance will allow the company to develop a scenario in which a single source material becomes the basis for multiple content formats simultaneously — articles, images, voiceovers, and videos — all generated within one system while preserving a common context.

The contract with ByteDance is part of a broader strategy of cooperation with leading technology companies. Instead of developing all generative technologies independently, the platform integrates solutions from various teams within its own infrastructure.

InnMedia plans to apply the Seedance technology for creating video materials for media, corporate content, marketing communications, and social platforms.

Source: LinkedIn