From "hardware" to SaaS: why there's no longer any point in simply selling cameras in the comprehensive security industry

Marat Shaken, Editor-in-Chief, IT Correspondent

The market for technical security systems is undergoing the most rapid transformation in its history. If in the early 2010s the classic business request was formulated in the simplest terms — "install cameras to see the warehouse" — then by 2022 this paradigm had completely run its course.

The modern corporate sector no longer needs just "hardware" as a set of devices. Consumers require ready-made software solutions for specific operational tasks. The industry is shifting en masse from selling physical equipment to intelligent software and comprehensive cloud platforms.

The Crisis of Reactive Surveillance

Technology entrepreneur Ruslan Bakhtu, General Director and founder of the individual enterprise Galkynysh sowgady, has observed this evolution from the inside over 12 years of continuous practice. According to his observations, the main qualitative shift occurred in the very understanding of the effectiveness of security systems.

Ruslan Bakhtu, General Director and founder of the individual enterprise Galkynysh sowgady

Ecosystem Evolution: From Mobile Solutions to Centralized Platforms

Understanding this trend led the development team under Bakhtu's leadership to restructure their product architecture several years ago. The first step towards mobility was the GARANT remote monitoring system created in 2017, which proved that security modules could be managed from a smartphone. In 2018, the company launched its own line for assembling specialized industrial cameras and digital video recorders, and in 2022, it moved B2B distribution to an online format by launching the ga.com.tm platform.

Architectural Unification: The Future Lies in a Unified Interface

Today, the strategic task of engineering is to eliminate system fragmentation. Ruslan Bakhtu predicts that the future belongs to comprehensive intelligent platforms capable of seamlessly integrating automatic license plate recognition — ALPR, biometric access control systems — ACS, time tracking modules, and neural network analysis of video streams in real time. It is precisely such integration within a single interface that allows the system to transition into an autonomous mode of preventive protection.