Mystory — a startup that creates personalized books using artificial intelligence
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Aitemir Mudinov, co-founder of Mystory (Bishkek), presented the startup, which was launched in June 2023. The project uses AI to provide personalized mental health support for parents and children through books, movies, and manga. The team has completed accelerators at Astana Hub, Google For Startups, and Silkway Accelerator. Achievements include winning Best AI Startup at the Astana Hub Battle and securing investments with a valuation of $1.5 million. Plans include launching movies and animated series.
We met with the co-founder of the Mystory project and learned more about the startup idea, its target audience, and achievements.
Aitemir Mudinov, city — Bishkek, CEO Mystory
How it all began
The Mystory startup was founded by a team of entrepreneurs with experience in artificial intelligence, psychology, and content creation. My partner, Nurislam Ashirmatov, served as the co-founder.
We decided to create the project because we felt a growing need for proactive mental health support. We believe that combining advanced AI technologies with personalized content can revolutionize how people receive mental health assistance.

The idea to support children and adults through customizable books, movies, cartoons, and manga arose from our own experiences. We wanted to make help engaging and accessible for all age groups.
We started working in June 2023. In parallel, we participated in the accelerator program by Astana Hub and Google For Startups. We formed the core team right from the beginning, as we knew what we were doing and who was needed for this.
Target Audience
Our product is designed for a broad audience, primarily parents and children seeking personalized mental health support.
We help people first understand and then resolve mental health issues through engaging content — books where everyone can be the main character.
The product is used by parents, educators, mental health professionals, and people who want to give their loved ones a valuable gift.
The user base is constantly growing. To expand the scope of our services, we are establishing partnerships with schools and mental health organizations.

Acceleration Programs
We successfully completed the Silkway Accelerator — one of the best programs in Central Asia.
Challenges
Developing Mystory involved several challenges. These included refining computer vision algorithms for accurate mental health assessment and creating a diverse library of customizable content. The team overcame these issues through continuous iterations, user feedback, and strategic partnerships.
Advice for those at the early stage: don't give up, seek mentors, and iterate based on user feedback.
Achievements
We won the Best AI Startup award at the Astana Hub Battle.
We received investments with a valuation of $1.5 million.
We discovered many new things and made friends with whom we share life values and continue our journey.
Plans
In the future, we plan to launch personalized movies, cartoons, and manga.
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