Key figures in marketing and PR in the IT sector of Tajikistan

We have gathered the most active marketers and PR specialists from Tajikistan's IT sector — experts who shape the country's digital landscape. They develop brands, create strategies, and implement innovations, driving the industry forward. This list unites leaders from the banking sector, telecommunications, startups, and digital marketing.

Jamshed Ayubjonov
Head of Marketing and Communications Department at Alif Bank JSC. He is responsible for launching and planning advertising campaigns, product promotions, process automation, and brand strategy development. He participates in creating promotional materials — ensuring quality and managing the process. He oversees the development of AlifX's foreign digital projects in the UAE and Alif Shop in Pakistan.

Makhfirat Toirova
Deputy Head and Manager of the Marketing and Communications Department at Alif Bank JSC. She is responsible for strategic brand promotion, communication development, partnership initiatives, and optimizing processes that impact business growth. She also studies and monitors foreign projects — AlifX in the UAE and Alif Shop in Pakistan.

Lobarkhon Sydykova
Head of Public Relations at MegaFon Tajikistan, a specialist with eight years of experience in PR. In her work, she focuses on building strategic communications, increasing transparency of interaction with the public, and promoting the company's goals.

Jonoona Saidova
Head of Marketing at the IT skills accelerator Ilmhona, specializing in project activities aimed at training youth in the field of technology. Over five years in marketing, she has implemented campaigns and events in partnership with UNICEF, the EU, OSCE, USAID, IOM, and other international organizations.

Surush Rahmoni
Marketing and communications specialist with experience working at leading telecommunications companies in Tajikistan, including Tcell, Huawei, and MegaFon Tajikistan. Possesses expert knowledge in digital marketing, project management, and public relations.

Sherali Jurabaev
Experienced specialist in marketing and strategic brand development, co-founder of the IT startup Predictory and regional managing director of Wavemaker Tajikistan. Has experience in product launches, corporate training, and startup consulting, as well as managing complex marketing campaigns.

Furkatullo Ismatulloev
Head of Strategic and Brand Marketing at Eskhata Bank JSC, an expert in developing marketing strategies, sales structures, and product design. Conducts seminars on sales, neuromarketing, SMM, as well as on developing concepts for marketing campaigns aimed at business growth and increasing customer engagement.