Key figures in marketing and PR in Kazakhstan's IT sector

Madina Turlybekova
An experienced PR and social media management specialist with over six years of experience in creating and implementing effective communication strategies. Currently holds the position of PR expert in the IT sector at Beeline Kazakhstan and QazCode. Has experience implementing an international project with a reach of 49 countries. Key competencies include media relations, content creation, crisis communications, and organizing PR campaigns.

Gulzat Temirbayeva
Head of Digital Marketing at Documentolog with seven years of experience in IT marketing. Participated in the launch of the Documentolog Academy platform, the development of the "Notification Center," and the organization of the Documentolog conference. Specializes in B2B marketing, SEO, contextual advertising, and analytics.

Aidana Toktarkyzy
PR, marketing, and media production specialist with extensive experience in strategic communications and event management. Heads Royal Media, an agency specializing in Tech PR in Central Asia and the Caucasus. Previously led MOST Media as CEO and served as CMO at MOST Ventures.

Alexandra Volkova
Media Relations Director at Heartland Group, with experience in journalism and strategic communications. Began her career at the First Channel "Eurasia" and "Khabar," then worked as a PR Manager at the "Zerde" holding company. For five years, she has been developing projects in IT and information security. She helps cybersecurity companies, such as TSARKA, build trust, enhance reputation, and scale their business through transparent communications.

Asema Sadubayeva
Develops the DataArt PR brand in the Kazakhstan market. Specializes in employer branding, strategic human resources management, and internal communications. Possesses broad HR experience, having previously worked at WOOPPAY and Institute HuMan Kazakhstan, helping to develop personnel strategies and corporate culture. Organizes events for both junior specialists and IT professionals with extensive technical experience.

Assel Kuzhakhmetova
Director of Communications and Marketing for the Sergek group of IT companies. Responsible for strategic communications, the corporate image of the group, and marketing. Member of the Kazakhstani PR Professionals Club "PR-shy." Included in the top 10 PR specialists in Kazakhstan according to the PR Drive community. Winner of the Best PR Practice competition in the "Best PR Practices in IT and TELCO" category, 2025.

Zhaina Seidakhmet
Director of the Corporate Communications Department at NITEC. Responsible for brand development and PR initiatives. Previously worked as a correspondent at the 24KZ TV channel, a PR specialist at the PR3 agency, a Communications Department Manager at Kazakh Invest, Alageum Electric, and at ERG, where she handled social initiatives and communication support for the aluminum division.

Anuarbek Zhalel
PR expert and TV presenter who began his career in 2013 at "Channel 31" as a PR Manager, then developed in the field of news programs, production, and event organization. In 2021, he focused on the IT industry, began helping startups with promotion, and founded a Tech PR agency that works with companies such as Cerebra AI, Codiplay, Med365, EasyTap, and CheckDoc.

Alexander Likhtman
Alexander Likhtman is the founder of the ITCOMMS PR agency for IT companies. With over 20 years of experience in the communications industry, he has experience creating and managing PR agencies in Ukraine, the CIS, and Russia. His clients include major international IT companies such as inDrive, AMD, ACER, Philips, and many others.

Saniya Serikova
Leads communications activities for Yandex Qazaqstan. With over 15 years of experience in strategic and crisis communications. Specializes in building dialogue with audiences taking into account socio-cultural contexts. Actively participates in public life and initiates socially significant projects.

Aliya Tobulbaeva
Director of the PR and Marketing Office at Astana Hub, the leading startup technopark in Central Asia, with over 15 years of experience in PR, marketing, and communications, including work at Beeline, TTC, and Sportmaster Kazakhstan. At Astana Hub, she oversees the strategic promotion of the ecosystem at the national and international levels, brand development, and the implementation of key initiatives such as Digital Bridge and alem.ai

Ayazhan Kurmanova
Marketing Tracker for IT startups with six years of experience in digital marketing. Has supported over 15 IT startups and hybrid projects within the framework of marketing consulting. Her portfolio includes collaboration with organizations such as Astana Hub, BCPD AIFC, TEDxAstana, and others.

Anel Kerimbeкова
Head of PR at Kolesa Group, building external and internal strategic communications. Together with the team, ensures the recognition of the Kolesa Group employer brand and forms a positive image of the company's products in the Kazakhstan market. Establishes PR+business processes, implements metrics and customized PR indicators that impact the business, and develops PR and SMM specialists.