From the Steppes to the Tropics: Which Startups from Central Asia Are Conquering the SEA Market

The Southeast Asian market has long become a strategic direction for startups from Central Asia. Singapore, Indonesia, and Malaysia offer scale, rapid growth, and strong support for technological projects.

Published 2 min read

Clockster
Clockster is a platform for automating human resources management: tracking working hours, schedules, and payroll. The company's headquarters is located in Jakarta. The startup works with local clients from the retail and service sectors. To date, Clockster is actively used in Indonesia — both among small businesses and among chain companies.

Parqour
Parqour is a Kazakh startup that automates parking spaces using video analytics and AI. The solution includes license plate recognition, QR payment, and occupancy analytics features. The company is represented in more than 25 countries, including Indonesia and Malaysia. Parqour has an office in Jakarta, and its clients include hotels, shopping malls, and airports.

Introdex
Introdex is a platform that helps startups, investors, and professionals find the right business connections through trusted referrals. Founded by Kazakhs, it is registered and operates in Singapore. The company has more than 600 "connectors" in Singapore, Indonesia, Malaysia, and Hong Kong. The startup has undergone acceleration at Antler Singapore and Meta Llama Incubator, targeting the APAC and SEA markets.

Investbanq
Investbanq is a FinTech startup from Kazakhstan, creating an AI platform for capital management designed for family offices, asset management companies, and financial institutions. Investbanq has already received international recognition: it won the Supernova Challenge at Gitex Asia 2025 in Singapore and reached the finals of the Meet the Drapers show.

Hupo
Hupo is a promising startup from Singapore and Jakarta, founded by individuals from Uzbekistan and South Korea. The platform helps improve employee mental health through consultations directly within messengers like WhatsApp, making support accessible and convenient.

ApartX
ApartX is a Kazakh PropTech startup that offers a SaaS platform for real estate rental management — from smart locks and digital contracts to automated tax reporting. Currently, the platform serves more than 150,000 users and supports over 500,000 rental transactions in Kazakhstan, Uzbekistan, Qatar, China, and SEA countries.

Appboxo
Appboxo develops software that allows companies to integrate mini-applications within their super apps. The platform already supports more than 400 mini-applications and is used in Southeast Asia, India, and South Africa.