An entrepreneur from Uzbekistan created an AI gadget and conquered CES-2026 in the USA

Nasim Nosirov, city — San Francisco, founder of Obround, LinkedIn

How it all started

We are a startup from Central Asia, Uzbekistan. Our goal is to create AI-powered wearable devices that empower humans and simplify interaction with technology. We noticed that almost everyone is currently creating AI products: headphones, glasses, fitness trackers, and much more. We wanted to combine these technologies into one universal product built around a familiar utility — something people use every day and that will never go out of style.

First, we carefully developed the product concept, defined its features and key benefits for users. After that, we filed a patent for both the product and its design. 

The Team 

Currently, our team consists of five people: two Software Engineers, two Hardware Engineers, and one SMM manager, each playing a key role in creating and promoting the product.

Target Audience

Our product is suitable for everyone — people of any age and interests. The idea was to create a universal solution used in everyday life by all. After all, headphones, fitness trackers, and AI elements are already familiar to people, and our product combines all of this into one device.

On Challenges

The main difficulties are related to the hardware part of the product: fitting all components and functions into a single device was not easy. There are also challenges in promotion: explaining the full potential of the gadget to users so they understand that it is not just “another AI headphone” or “just a device with an assistant.”

Achievements

Despite all the difficulties and the fact that our startup is hardware-based and oriented toward B2C, we have achieved a lot in just four months: we filed a patent for the product, completed the software development, and prepared to participate in CES — one of the world’s largest technology and startup exhibitions, where the latest innovations from more than 100 countries are presented.

At CES, we presented a product prototype to a wide audience, received initial feedback from experts and investors, established valuable contacts, and attracted the attention of the international community — all without external funding. In the first two days, more than 350 people signed up for our pre-order waitlist. For us, these are not just numbers, but a real momentum and confirmation that we are on the right path.

Plans

We plan to reach a mass audience, unlock the product’s potential, and clearly communicate its value. We also aim to attract investors to scale the startup and further develop the product. In the future, we plan to expand functionality, integrate new AI technologies, and create additional solutions for everyday use, so that the product remains universal and useful for people of all ages and interests.