Instagram has updated its logo for the first time in 10 years.

Instagram has updated its wordmark — the branded spelling of the name displayed at the top of the app — for the first time in 10 years.

The previous version appeared in 2016 alongside one of the most significant visual changes in the platform's history: at that time, the service abandoned its original camera icon and established the appearance that has been used ever since.

The new design retains the recognizable handwritten style. The letters have been redrawn, and the overall shape of the logo has become cleaner.

Adam Mosseri, head of Instagram
The logo at the top of the app hasn't changed in 10 years, so it was time to update it. It has become cleaner and more modern, with references to the original, as well as to the simplicity and quality of execution that have always defined it.