Higgsfield AI presented a feature-length film created by artificial intelligence at Cannes.
The 95-minute film Hell Grind, entirely created using artificial intelligence on the Higgsfield AI platform, premiered at the Cannes Film Market. Directed by Kazakh director Aitor Zholdaskali, the project received extensive international coverage and established a partnership with Hollywood.
Last week, Cannes hosted a screening of Hell Grind, a 95-minute feature film created by the Higgsfield AI team. The director was Aitor Zholdaskali, and the screenplay was co-written with Adilkhan Yerzhanov, a two-time participant in the official selection of the Cannes Film Festival. The screening was organized by Higgsfield to demonstrate the platform's capabilities to international distributors and studios.
Materials about the film were published in The Wall Street Journal, Variety, and BBC, confirming the project's global resonance within the professional and media communities.
The film tells the story of four inseparable street thieves: Roco, Lulu, Jax, and Reina. During a botched robbery, Roco accidentally activates an ancient artifact that sends Lulu through a portal to the underworld. The heroes must journey through a Tibetan temple and feudal Japan in an attempt to retrieve what was lost, while Roco gradually begins to lose his human appearance. The creators describe the film as a fantasy about tragedy and an action film about surviving loss.
Higgsfield AI notes that Hell Grind proves that AI can create not only short clips for social media but also full-fledged genre stories: science fiction, thriller, and drama.
A team of 15 professional directors, cinematographers, and editors worked on the project, with experience in both traditional cinema and original Higgsfield projects — Arena Zero and Zephyr. Among them are Adilet Abish, Severian Chichua, Mikhail Kumarov, and Yergazy Begilikov. For the creation of the first 25-minute episode, 16,181 videos were generated, of which only 253 frames made it into the final version — a selection ratio of 64 to 1.
The total budget for the 95-minute film did not exceed $500,000, including approximately $400,000 in computing costs and 14 days of video generation.
According to company co-founder Erzhat Dulat, producing a similar film traditionally would have cost around $50 million — Higgsfield came in at less than $500,000. He also noted that behind every frame are directors, cinematographers, screenwriters, and engineers who believed in the idea from the start, and added that the company continues to expand its team.
Hollywood director Chuck Russell, known for films like The Mask and A Nightmare on Elm Street and co-founder of Neumorphic AI, watched the film. According to him, the creators managed to evoke empathy for the characters — something he almost never sees in AI projects.
On May 16, Russell participated in a public discussion alongside Alex Mashrabov as part of the industry preview of Hell Grind at Vieux Port. Following the meeting, Russell and his company Neumorphic AI announced a partnership with Higgsfield: together they are launching two full-length AI projects — Hyperia and b.
In addition, the company has opened positions for those who want to build the future of cinema: motion designer, scriptwriter / screenwriter, film & commercial director, cinematographer, backend engineer, design engineer, frontend engineer, product manager, and product designer.
Applications can be submitted here.
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