"IT News" on YouTube The Tech

Now you can tell your brand/company about our tech-savvy audience. The email contains all information about available formats and cooperation opportunities.

If you want to discuss cooperation — follow this link, we look forward to chatting!

"IT News" on YouTube The Tech

Concept

IT news episodes released twice a month — a dynamic, visually bright, and relevant format for The Tech audience.
Videos lasting from 8 to 15 minutes are released with a host in the studio.
Each episode gathers key events and trends from the world of technology, business, and innovations.

KPI — average number of views per episode — 10,000.

Episode Structure

The episode is divided into thematic blocks so that viewers can easily navigate and brands can integrate more precisely:

1. FinTech — finance, payment solutions, digital banking, crypto.
2. EdTech — technologies in education, courses, platforms, AI learning.
3. InvestTech & Startups — investments, venture capital, regional startup news.
4. AI & Future Tech — artificial intelligence, big data, innovations.
5. Corporate & Product updates — news from major IT companies and new products.
6. Community & Events — community news, conferences, startup meetups, hackathons.

The format is beneficial for brands that want to:

— present themselves as part of the IT ecosystem of Central Asia;
— associate with innovations, growth, and the digital future;
— convey the value of the product through native and engaging presentation;
— achieve quality reach and an engaged audience (entrepreneurs, developers, investors, technology specialists).

Advertising Integration Opportunities

1. Native integration into the host's speech
   An advertising message is organically woven into the topic of the episode. Examples:
   — "By the way, this is exactly the problem that the new platform from [brand] solves…"
   — "Our friends from [brand] recently launched …"
   
2. Separate brand block / segment
   30-60 seconds with visual inserts and brand mention — can include:
   — a story about an IT company or startup,
   — a product demonstration,
   — a promo code or call-to-action.
   
3. Product placement / tool on screen
   Use of devices, applications, interfaces during the story or review.
   
4. Joint segment / block from the brand
   For example:
   — "FinTech digest supported by Kaspi.kz"
   — "AI minute with Huawei"
   — "EdTech insight of the week from Skillbox".
   
5. Integration into episode design
   Logo in the animated intro, brand mention in credits or banners.

For advertising placement inquiries, write to us at the contacts:
sales@wecom.agency
+7 705 800 95 64

Or submit an application via this link.