Founders from Uzbekistan on entering the Kazakh market: the experience of Tahrirchi and TASS VISION

Mukhammad Said Mamasaidov, founder of Tahrirchi

Our Tahrirchi translator was originally developed for the Uzbek language. We identified a translation challenge among businesses that needed to communicate in two languages—Uzbek and Russian. Often, Uzbek was not processed as well as desired, whether by Google or various LLMs.

After our launch, we received a warm reception, with people supporting us as a local solution.

In 2025, we began thinking about expanding our product and added the Kazakh language. While in Uzbekistan we could advertise and launch marketing through channels convenient for us, it was difficult to negotiate with news sites and bloggers in Kazakhstan. Some news sites refused to advertise us, possibly because we were unfamiliar to them. Without networking, it is certainly difficult to launch advertising campaigns.

Since we have a B2C product and focus on faceless marketing, it is more convenient for us to run ads remotely. It is still difficult without an offline presence. Therefore, for now, we are content with advertising on Meta and Google and are gradually growing our audience. Of course, our plans include opening a representative office in Kazakhstan in the future, once we have accumulated enough traffic.

Currently, about 8,000 people per month in Kazakhstan use our solution, but we plan to increase this number to 100,000.

Shakhzod Umurzakov, CEO and Co-Founder of TASS VISION Inc.

Kazakhstan is culturally, religiously, and linguistically close to Uzbekistan, but it has its own characteristics. In the north of the country, clients are more reserved in communication, while those in the south are more open to cooperation. Decisions here are made faster than in Uzbekistan—on a "snap" principle.

We did not encounter critical problems entering the market: we clearly understand our GTM strategy and know what works. The only discovery was that SMM tests showed that CAC in Kazakhstan is at least seven times higher than in Uzbekistan.

Our target customers are medium and large retail businesses. We help them identify revenue losses even before the sales stage: we measure conversion and the customer journey within the store. Based on this data, customers make managerial decisions and establish KPIs.

We use four channels for customer acquisition. Currently, we hold 7% of SOM. Our goal is 15% by the end of 2026 and 40% by the end of 2027.