10 rules of public speaking from Steve Jobs

1. Tell stories
Stories create an emotional connection. They make your ideas tangible, emotional, and memorable.

Tip: use personal or customer stories to help your message stick.

2. Create a "Wow!" moment
Impress your audience. Show something unforgettable — for example, when Jobs pulled the MacBook Air out of an envelope.

Tip: build tension, then surprise your listeners.

3. Show passion
Energy is contagious. If you are passionate, your audience will be too.

Tip: let your body language and voice reflect your enthusiasm.

4. Use the rule of three
Three ideas are easy to remember and keep your presentation focused.

Tip: structure your speech around three key points.

5. The power of the pause
A purposeful pause helps the audience absorb the message.

Tip: pause for two to three seconds after important points.

6. Introduce the "villain"
Every story needs conflict. Before offering a solution, present the problem so the audience feels it.

Tip: describe the difficulty in a way that listeners can feel it.

7. Then comes the "hero"
Your product or idea is the solution. The stronger the contrast between the problem and the solution, the more convincing the presentation.

Tip: the hero should directly address the problem you discussed.

8. Keep slides simple
One idea per slide. No clutter, just clarity.

Tip: use large fonts, simple images, and minimal text.

9. One sentence is the essence
Reduce your main point to one clear phrase. If it can't be tweeted, it won't be remembered.

Tip: write one sentence that captures your core message and repeat it.

10. Practice meticulously
What looks effortless is actually carefully rehearsed. Jobs practiced for weeks.

Tip: rehearse in the same room where you will present, and record yourself on video.