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Popular e-commerce companies in Kazakhstan: how marketplaces are changing the market in 2026

E-commerce in Kazakhstan is experiencing rapid growth and is becoming an integral part of the daily lives of millions of people. In the first half of 2025, the volume of retail e-commerce reached 1.7 trillion tenge, while the share of online sales in total retail trade grew to 17.1%, approaching the global level of 20.5%. Almost the entire market is concentrated on marketplaces. The leader remains Kaspi.kz with its vast ecosystem, followed by Russian platforms Wildberries and Ozon, as well as banking marketplaces. Buyers increasingly choose convenience, installment plans, and fast delivery, while sellers gain access to a mass audience.

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Author - The Tech

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