Popular e-commerce companies in Kazakhstan: how marketplaces are changing the market in 2026
E-commerce in Kazakhstan is experiencing rapid growth and is becoming an integral part of the daily lives of millions of people. In the first half of 2025, the volume of retail e-commerce reached 1.7 trillion tenge, while the share of online sales in total retail trade grew to 17.1%, approaching the global level of 20.5%. Almost the entire market is concentrated on marketplaces. The leader remains Kaspi.kz with its vast ecosystem, followed by Russian platforms Wildberries and Ozon, as well as banking marketplaces. Buyers increasingly choose convenience, installment plans, and fast delivery, while sellers gain access to a mass audience.
Company Descriptions
Kaspi.kz is the largest player in the market and a Kazakhstani super-app. It combines a marketplace, payments, installment plans, travel, and delivery services. It holds a leading market share. More than 13–14 million active users per month.
Halyk Market is a marketplace from Halyk Bank. It offers a wide range of products with convenient installment plans. It is actively developing e-grocery and delivery services in several cities. It is one of the notable banking players.
Jusan Market is a marketplace from Jusan Bank. It provides a wide selection of products with integration of banking services and installment plans. It is convenient for Jusan ecosystem clients. Forte Market is a marketplace from ForteBank. It focuses on everyday goods and favorable payment terms through banking tools.
Freedom includes services such as Freedom Travel, Freedom Ticketon, as well as partnerships in e-commerce, for example, through Arbuz.kz in the grocery segment. It is not a primary universal marketplace but is a notable player in travel and related niches.
OLX.kz is the most popular classifieds platform, C2C. It is ideal for buying and selling used goods, cars, and real estate. It is one of the leaders in traffic among classifieds sites.
Satu.kz is a marketplace focused on small and medium-sized businesses. It features a large catalog of products from manufacturers and entrepreneurs. It is popular among suppliers and wholesalers.
Mechta.kz, Technodom.kz, Sulpak.kz are specialized networks for electronics and home appliances. They have strong online stores, a wide network of pickup points, and offline stores. They are leaders in their niche.
Shop.kz is a popular store for electronics, gadgets, and office equipment. It is known for its good assortment and delivery services.
Kolesa.kz is a leader in the sale of cars, spare parts, and vehicles. It has high traffic in the automotive category.
Flip.kz is one of the oldest universal marketplaces in Kazakhstan. It is active in categories such as clothing, electronics, and home goods. It has an offline presence in major cities.
Teez is a relatively new Kazakhstani marketplace. It offers next-day delivery, pickup points across the country, and a focus on local sellers. It is growing rapidly and aims to compete with major players.
Clever Market is a marketplace focusing on fresh products, home goods, clothing, and home appliances. It offers delivery in Astana and other cities. It is one of the local players with a niche focus on groceries.
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