The main new products from Apple: which devices the company announced on March 4

iPhone 17e
The iPhone 17e is a more affordable version of the iPhone lineup. The device features a new processor, support for modern Apple ecosystem features, and a starting price of around $599. The smartphone is aimed at users who want to access current Apple technologies at a lower cost. Pre-orders for the model opened immediately after the announcement, with sales starting in mid-March.

iPad Air with M4 chip
The tablet has received a more powerful processor, increased RAM, and improved performance when running applications and handling graphics. Apple notes that the new chip allows apps to launch faster and enables more efficient handling of tasks related to artificial intelligence.

MacBook Air with M5 chip
Significant updates have also affected laptops. The company introduced a new MacBook, which is one of the first devices based on the new generation of Apple's proprietary processors. The laptop offers higher performance, increased base storage, and enhanced capabilities for handling AI-related tasks. The model is available in 13-inch and 15-inch screen sizes and features extended battery life.

MacBook Neo
The MacBook Neo is one of the most notable laptops released to date. It is the most affordable model in the Mac lineup. The device runs on the A18 Pro processor, which is used in Apple smartphones, and is primarily aimed at students and users who need a basic laptop for everyday tasks. The device starts at approximately $599, making it the cheapest Mac in the company's history.

MacBook Pro with M5 Pro and M5 Max processors
In addition, Apple has also updated its professional laptop lineup. These devices are targeted at developers, designers, and specialists working with graphics and video. According to the company, the new chips significantly accelerate the processing of tasks related to machine learning and image generation.