What worked: 300,000+ views on content from the Huawei ICT Competition finals

What is the Huawei ICT Competition

The Huawei ICT Competition is an annual international contest that brings together thousands of students from around the world. Participants compete in tracks such as Network, Cloud, and Innovation. To reach the global final, contestants must pass through national and regional selection stages. The competition gives students access to Huawei certifications, direct interaction with company engineers, and an international professional community.

In 2026, the final took place in Shenzhen, where Huawei’s headquarters are located. Students from Azerbaijan, Kazakhstan, Uzbekistan, and Turkmenistan represented Central Asia — and The Tech editorial team was there with them.

Shenzhen and the Huawei Campus

Shenzhen is not just the venue for the final. It is a city that has transformed over a few decades from a small settlement into one of the world’s largest technology hubs. It is here that companies have emerged which today define the global IT agenda: Huawei, Lenovo, Tencent, DJI, and many others.

The Huawei campus in Shenzhen left a particularly strong impression on participants. This is a large-scale infrastructure with its own logistics, architecture, and internal ecosystem, resembling a separate city more than a corporate office. The campus tour became one of the most popular pieces of content from the trip, garnering over 103,000 views on Instagram Reels.

How we worked on-site

The editorial team worked on-site in real-time: filming the Huawei campus from the inside, interviewing finalists from Central Asia, showing the behind-the-scenes of the competition, and tracking the results as they were announced. Content was published simultaneously across all platforms — from short Reels to full-length articles on the website.

As a result of the trip, a comprehensive information campaign was launched, targeting both mass and professional audiences. The content included short video formats and social media posts, a video report from the event, materials for the professional community, and a series of publications on the-tech.kz dedicated to the competition results and stories of participants from the region.

Results: over 10 publications and 300,000+ views

The total reach of all materials about the trip exceeded 300,000 views. Among the most popular publications were the Huawei campus overview, a video report from the Huawei ICT Competition final, and a series of posts on Instagram, YouTube, LinkedIn, and the The Tech website.

Links to materials:
— Huawei campus overview
— video report from the final
— reels about the trip
— reels about the competition
— full video report on YouTube
— LinkedIn post
— interview with finalists
— news about the competition.

Media support for events

If you are organizing an event in Central Asia or abroad and want to ensure high-quality media presence and wide coverage, The Tech editorial team is open to collaboration.

We provide a full cycle of media support for events: from filming and preparing editorial content to publishing and distributing content on digital platforms. This approach allows for sustained information reach and attracting the attention of the professional audience in the region.

If you are interested in discussing formats and terms, please contact us:

+7 705 800 9564 or on Telegram @weprojectpr.

Our website: wemedia.group