LinkedIn authors are increasingly abandoning AI in favor of greater engagement

According to a study by Pangram, a company that detects AI-generated content, approximately 41% of long-form posts and 30% of short posts on LinkedIn between April and June 2026 were likely created using artificial intelligence. Among all the platforms studied—X, Reddit, Substack, and Medium—LinkedIn emerged as the leader in AI-generated content.

More authors are moving away from AI

One of those who changed their strategy is entrepreneur and host of The Diary of a CEO podcast, Steven Bartlett. His company, FlightStory, stopped using AI to write LinkedIn posts after noticing that the platform was becoming flooded with homogeneous content.

According to the FlightStory team, Bartlett now writes all LinkedIn texts himself, working together with editors. This approach has helped increase audience engagement.

The company notes that users respond better to texts that preserve a natural style, the author’s individuality, and even minor spelling errors, as these make posts feel more lively and human.

LinkedIn is actively integrating AI

Despite this, LinkedIn itself continues to develop AI features. When creating a new post, users are offered a button that allows them to improve the text using artificial intelligence.

At the same time, the company acknowledges the problem of so-called AI slop—the large volume of template-like AI content that looks polished but lacks original ideas or a unique perspective.

In June, LinkedIn announced that it is working to limit the spread of such posts.

Users are becoming skeptical of AI-generated content

According to research firm Gartner, half of the 1,539 U.S. residents surveyed prefer to interact with companies that do not use artificial intelligence in their communications.

Another study by Use.AI showed that 39% of the 12,600 respondents in the U.S., the UK, EU countries, and Latin America deliberately change their writing style to ensure their texts do not appear AI-generated. Users shorten sentences, make the text less formal, and avoid typical markers of AI writing.

Experts believe that artificial intelligence remains a useful tool for editing and improving text, but posts featuring personal opinions, unique experiences, and individual style still inspire more trust and interest among audiences.

Source: Business Insider