Apple will hold its third presentation on October 28: what will the company show

Apple has scheduled a Pro and Tell event for October 28. The meeting with journalists will take place in Los Angeles and start at 10:00 Pacific Time, or 22:00 Kazakhstan Time. The company has not disclosed the list of new products, but according to insiders, it may present the first MacBook Pro with a touch OLED screen, updated Mac computers, and a new iPad mini.

Apple will hold its third presentation on October 28: what the company will show

On October 19, Apple sent invitations to journalists and analysts for the Apple Experience event in Los Angeles. They specify the date, time, and slogan Pro and Tell. This is a play on words based on the English expression show and tell, which means “show and tell.” The word Pro may refer to the company’s professional devices.

Apple’s Senior Vice President of Marketing, Greg Joswiak posted on X, hinting at announcements next week.

This time, the company does not plan a traditional presentation with a live stream. Instead, journalists will be able to test the new devices in person in Los Angeles, and Apple will publish announcements in the form of press releases and videos.

In the fall, the company has already held two events. On September 9, Apple introduced the iPhone 18 Pro and the foldable iPhone Duo, and on October 13, at the Welcome Home presentation, it showed smart home devices.

Melius Research analyst Ben Reitzes noted in a CNBC interview that under new CEO John Ternus, the company has become more frequent in announcing products. Previously, Apple usually held two major events per year.

What to expect from the presentation

MacBook Pro with a touch screen
The main new product could be the MacBook Pro with a touch OLED display. If the information is confirmed, this will be the first Apple laptop with such a screen. Two versions are expected — with a diagonal of 14 and 16 inches, as well as M5 Pro and M5 Max processors.

Preliminary data suggests that the new laptops will be lighter than current Pro models. Instead of the usual notch for the camera at the top of the screen, there may appear a Dynamic Island, as on the iPhone.

Previously, in publications, the device was called the MacBook Ultra. However, the slogan Pro and Tell may indicate that Apple will keep the familiar name MacBook Pro.

Updated MacBook Pro and iMac

Apple may also present new versions of the base 14-inch MacBook Pro and iMac. According to insiders, both computers will receive the M6 chip. For the first time, the company introduced this processor in August along with the new Mac mini.

iPad mini with an OLED screen

Another possible new product is the iPad mini with an OLED display. Preliminary data suggests that the tablet will receive the A20 processor and a front camera oriented for horizontal device positioning. This should make video calls more convenient.

When sales will begin

Preliminary data suggests that pre-orders for new devices may open on the day of the announcement, October 28. Sales are expected to start about a week later. Apple has not yet confirmed either the release dates of the devices.