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Axios reports that Instagram plans to pay publishers for news and is testing monetization through partnership agreements. The app announced a feature called Data From Partners, which allows users to opt out of ad targeting: when opting out, data about activity on third-party websites will not be used for personalization. Since December 2020, users have been able to grant or deny permission for the use of IDFA (Apple's device identifier). Facebook has warned partners about potential decreases in ad effectiveness due to these changes.
Instagram plans to pay publishers for posting news and additional information for users, Axios reported. The app has entered into partnership agreements for paid content to test the monetization process. At the same time, the app announced a new feature called Data From Partners. It will allow opting out of ad targeting. If opted out, data about activity on third-party sites will not be used for personalizing ads on Instagram. Starting from December 2020, users will be able to give permission or deny access to IDFA. The Identifier for Advertiser is Apple's device identifier for ad attribution and analytics. Facebook warned its partners that ad effectiveness may decrease due to the changes being implemented.
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