What will Apple show at the third autumn presentation?
November 10 is expected to see the presentation of the first Mac with its own ARM processor.
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The Tech AI
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On November 10, Apple will host an event titled "One More Thing," announcing the first Macs with its own ARM processor. The presentation is expected to feature the MacBook Air, updated versions of the MacBook Pro and iMac, as well as release dates for macOS Big Sur. As part of the event, AirTags and AirPods Studio headphones may also be showcased ahead of the holiday season.
In the fall, Apple already unveiled new versions of the iPad, Apple Watch, and iPhone, but that hasn’t stopped the company from holding yet another event. On November 10, a presentation of the first Mac powered by its own ARM processor is expected.The third event is particularly notable for its chosen title: the phrase “One more thing” has long been used by Apple’s CEO, including Steve Jobs, when announcing especially important products. Apple last used this phrase when announcing the iPhone X in 2017. The company is expected to announce the latest generation of Mac laptops and desktops based on Apple Silicon.The shift to virtual events in the context of COVID-19 has given companies the opportunity to focus more attention on individual products than in previous years. It is much simpler and less costly to simply ask reporters and analysts to join a live stream. Therefore, the company took advantage of this by holding three events in a row. The first was dedicated to new Apple Watches and iPads, the second to the iPhone, and now it seems inevitable that Apple will turn its attention to the Mac.The presentation will likely announce the release date of the long-awaited macOS Big Sur, as well as computers based on proprietary ARM processors. At WWDC (Worldwide Developers Conference) in late June, the company took an unusual step by announcing the technology well before its release. This may have been done to attract developers to transition to it before it becomes available for retail sale. At that time, Tim Cook called the transition to “Apple Silicon” a “historic day for Mac.”According to rumors, the new version of the MacBook Air will appear in the fourth quarter of 2020. It is reported that redesigned versions of the MacBook Pro and iMac are also in development. The event in early November is Apple’s last chance to announce products before the holiday season. It is quite possible that we will also see other products that have long been the subject of rumors, including the AirTags device for tracking gadgets, which resembles a tile, as well as over-ear AirPods Studio headphones.
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