Verifix — a startup that automates HR processes and routine personnel administration operations

Mumin Salimov, Tashkent, CEO of Verifix, LinkedIn

How it all started

For over 10 years, I’ve been creating and developing software products, and my journey in IT began at Green White Solutions, GWS, where the idea for our startup was born.

In 2018, while serving as Team Lead and senior developer at GWS, I worked with the team on a project for the Makro supermarket chain, which employs over 4000 people. We faced significant challenges: unautomated processes, high labor costs for routine tasks, and payroll calculation errors.

We developed a system that automated the entire HR cycle—from hiring to firing.

Key features included:

— automation of personnel accounting
— time tracking
— integration with access control and management systems
— employee qualification system that automatically suggested certifications and training.

Later, we implemented facial recognition technologies, creating an attendance control system based on IP cameras. This technology became the foundation for future developments.

In 2019, our experience attracted Samsung, which faced employee tracking issues in remote regions. We developed a mobile app that automated time tracking, payroll calculations, and employee absence management. This success showed that such solutions were in demand not only in Uzbekistan but also internationally.

Our director at GWS, Abdukhahhor Tashmukhammedov, suggested we combine our ideas into a new product. This marked the beginning of Verifix, and I took on the role of CEO to bring our concept to life.

Launching the Startup

Like any startup, we started with challenges.

1. Working on "two chairs".
The first steps were not easy: we were simultaneously working on projects for GWS and developing Verifix. This diverted resources and slowed down progress. Only in 2022 did we make the strategic decision to fully focus on Verifix, and this became a turning point for the company.

2. Product complexity at the start.
We made the mistake of trying to create too complex a product at an early stage. As a result, we lost one major client, which became an important lesson for us. We realized that success lies in creating a minimally viable product and gradually improving it.

3. Team formation.
Our team was built step by step. In 2022, we began building a full commercial division, including sales, technical support, customer care, and finally, marketing.

For us, it is important that every employee is proactive, responsible, and ambitious. We believe that such people are the ones who move our startup forward.

Target Audience

Verifix is aimed at companies with 30 or more employees, with a primary focus on medium and large businesses.

Our key values:

1. 100% accuracy in time tracking — we integrate with access control systems or provide our own time tracking solutions.
   
2. Up to 50% optimization of HR processes — automation of routine tasks and HR document management.
   
3. Up to 10% optimization of payroll costs — thanks to accurate data and personnel forecasting.

Problems We Solve:

Fragmentation of HR management tools

— challenges in tracking employees in remote locations
— inefficient HR processes and lack of analytics
— errors in payroll calculations

Today, we have over 200 partners and have grown six times in the past two years.

Incubation Programs

In 2020, we went through the IT Park Uzbekistan acceleration program, where we were first introduced to the concept of unit economics. This was an important revelation for us. We realized that a startup is not only about innovation but also about managing income and expenses effectively.

Recently, we won the PizzaPitch competition in Tashkent and presented our product at Web Summit 2024 in Lisbon — one of the largest global tech conferences. This gave us the opportunity to attract the attention of the international community.

Achievements

We fully focused on developing Verifix. We built a strong team that includes a commercial division, technical support, and marketing.

In the past two years, we have grown more than six times.

Our victory at PizzaPitch and participation in Web Summit strengthened the company's reputation and became a source of inspiration for the team.

Plans

By the end of the year, we plan to improve internal business processes, strengthen our team, and explore new markets.

We aim to enter international markets, particularly in Central Asian countries, where business processes and culture are similar. We believe our product can become an integral part of successful businesses.