How to attract investment to a startup?
In this episode of The Tech, we explore the real-world experience of Clockster — from its initial $100,000 investment to raising nearly $3 million in capital.
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Erzhan Ryskali, founder and CEO of Clockster, describes the startup's journey from a time-tracking service to an international B2B SaaS company. He explains why the initial investments were raised quickly, while subsequent funding rounds required hundreds of meetings with investors. The interview discusses the nuances of fundraising at different stages, the need for external capital, investor requirements, and approaches to working with them in international markets.
Erzhan Ryskali, founder and CEO of the HR-tech company Clockster, shares how the startup evolved from a time-tracking solution into an international B2B SaaS company, why it secured its first investment almost immediately, and why subsequent funding rounds required hundreds of meetings with investors.
In the interview, we discuss in detail how startup fundraising works at different stages, when a business truly needs external capital, what investors want to see before a deal, which approaches helped in working with investors, and how the startup expanded into international markets.
